The Funky Fitz brand offers a ‘true to size’ clothing range to suit children who, up until now, have been forced to buy clothes in one or two sizes up from their age category or in some cases have had to buy adults clothes in order to find clothing to fit them properly.
Linda and Jo, joint owners of Funky Fitz who are mothers of young children living in Cork, have been through the struggle to find age appropriate clothing for their kids. Discussing the problem one evening, the pair spotted a gap in the market and set about starting their own range.
Speaking about the range Jo explains: “We have been through the tears, tantrums and disappointments with our own children who do not conform to standard sizes and it’s simply not fair on children who no matter what their size, deserve to look and feel good. When we were conducting our research we found that the majority of mothers buy a size or two up when it comes to their children’s clothes in order to get a comfortable fit. This is something that we shouldn’t need to do and often causes embarrassment and upset to the children when they can’t fit into the size for their age.”
Linda agreed with Jo and continued “As mothers ourselves we have been through this so many times with our children and after conducting market research we realised we were not alone. We spotted a gap in the market that would solve our problem and since then Funky Fitz and the idea behind it has just snowballed and gained huge momentum. We are really excited about our new Autumn/Winter collection and hope it lives up to the expectations.
The Funky Fitz collection is Irish designed and has the quality factor of being manufactured in the UK.